EU AI Act: what Slovak web studios must disclose from 2 August 2026
Transparency rules for chatbots and AI-generated content apply from 2 August 2026. A practical checklist for Slovak web studios and their clients.
Since 2 August 2026 the transparency rules in Article 50 of the EU AI Act apply. For web studios these are the rules that matter first, because they cover chatbots, AI-generated content and certain deepfakes. The rules apply across the EU, including Slovakia, so a studio in Bratislava or Košice that builds for a client in Vienna or Prague can carry obligations too, depending on its role in the system.
What Article 50 asks for
- Chatbots and voice agents must make clear that people are talking to an AI, unless that is already obvious from the context.
- Providers of generative systems must mark AI-generated outputs in a machine-readable way, so they can be recognised as artificial.
- Deployers who publish AI-generated text to inform the public on matters of public interest must disclose it, unless a human reviewed the text and holds editorial responsibility for it.
- Deepfakes of people, images or audio must be disclosed as artificially generated or manipulated.
Law firms that have analysed the 2026 amendment, often called the Digital Omnibus on AI, point to one important transition: systems already on the market before 2 August 2026 have until 2 December 2026 to add machine-readable marking, while newer systems get no such grace period. The same amendment moves the start dates of many high-risk obligations to December 2027 and August 2028. Check the official text before you rely on any date.
A checklist for studios this month
- List every AI feature in your client projects, including chat widgets, AI copywriting tools and automated image generation.
- Add a visible AI notice to chat and voice interfaces at the start of the conversation.
- Offer labelling options for AI-generated content, and switch them on by default for public-facing text.
- Clarify roles in contracts. Write down who is the provider and who is the deployer for each feature, and who is responsible for labelling.
- Keep records of model versions, prompts, reviews and changes, so you can explain decisions later.
This article is general information, not legal advice. If a client runs a high-risk system, such as one used for hiring or credit decisions, get specialist advice early.