Redesign or rebuild: what to do with an old website

When a fresh design is enough and when it is better to build the site again: platform, speed, editing, security and new features. And what to keep.
An old website does not always need to be thrown away. Sometimes a new look is enough. Sometimes the foundation is the problem, and a new design on top only hides it for a while. This is how I help owners tell the two apart.
When a redesign is enough
- The platform is current and still receives updates.
- The site loads at a reasonable speed.
- You can edit texts and images yourself without trouble.
- The structure and the texts work, the site just looks dated.
- You do not need functions the site cannot handle today.
When it is better to rebuild
- Outdated platform. The system or its plugins are no longer maintained, or cannot be updated without breaking the site.
- Slowness in the foundation. The cause is the way the site is built, not just a few large images.
- Hard to edit. Every small change needs a developer.
- Security. Old software that cannot be updated, or repeated break-ins.
- New functions. You want online booking, an e-shop or a link to a CRM, and the old system cannot take it.
- Patching costs. Repairs add up to about the price of a new site.
How to decide
- Write down what bothers you and what visitors ask or complain about.
- Find out what the site runs on and when it was last updated. Your developer or hosting provider can tell you.
- Ask for an honest estimate of both options, and a reason why one beats the other.
- Compare over two or three years, not only today’s price. A cheap redesign of a weak foundation can cost more in the end.
Sometimes the answer is in between: keep what works and rebuild the rest.
What to keep either way
- Page addresses. If they change, set up permanent redirects from the old to the new ones, so links and search results do not break.
- Texts that work, together with page titles and descriptions.
- Images and logos, in the original quality.
- Access to the domain and hosting. See who owns your domain, hosting and code.
- A list of all current pages before the work starts, so nothing is forgotten.
If the old site is an e-shop, moving an e-shop to a new platform covers the extra steps. To talk through your own site, write to me or see website development in Bratislava.